Northwest Surgery Center (NWSC) Case Study

Northwest Surgery Center (NWSC)

Website Redesign
northwestsurgerycenter.com

Northwest Surgery Center is one of the most established, minimally invasive surgery centers in the country, with more than 19 years of experience. They are experts on fluoroscopic correction of hammer toes, bunions, heel spurs and other foot deformities. Being one of the only surgery centers in the area to offer this minimally invasive technique, NWSC focused on acquiring patients in their neighboring communities.

Challenge

To redesign the current website to offer an updated, more user-friendly resource to support the expansion of their local client base, provide helpful information for their minimally invasive technique and offer necessary patient forms prior to office visits.

Solution

We kicked off the website redesign project by developing a sitemap recommendation and began determining what content from the current site would be repurposed for the new site. Based on client feedback and our recommendations, we developed a new navigation structure based content that NWSC visitors are seeking. The new website provides information that is easy to consume and provides language that encourages visitors to contact NWSC for more information or set up a consultation.
We provided website design, technical development, QA and account management services throughout the project. The NWSC team was responsible for content creation.

Results

The website is an ongoing resource for information regarding minimally invasive surgery and provides peace of mind to patients by providing their step-by-step process of the minimally invasive experience.